The popularity of Magento is clearly an undisputed fact, as the use of this eCommerce Content Management System has allowed many businesses to literally explode their growth. However, with explosive and responsive upgrades coming available with the entrance of Magento 2, this is the way to go if you’re a business owner wanting to take your company to the next level in higher heights, greater conversions, and sales.
Upgrading to Magento 2 is a business savvy decision for any business owner who wants features that will both grow and drive their eCommerce business while ensuring the safety, security, speed, and adaptability of their site through cutting edge features. Magento 2 is the eCommerce content management system of the future.
Magento 2 upgrades provide a responsive and adaptable eCommerce CMS platform making it easy to keep abreast with the many different devices that customers may use to access a site. With customers using phones, tablets, and wide screens, in addition to other devices, it’s important that the website is equally appealing, user-friendly, and functional regardless of the device and its size. Magento 2 has features that meet this need by boosting mobile responsiveness in order to make a site stand out regardless of the type of device and operating system used to access it. Despite the device, you are guaranteed to view pages that stand out and easily conform to the device platform in an adaptable and user-friendly manner.
Speed & Improved Performance
eCommerce businesses understand the power that site speed can have on the volume of sales. Magento 2 delivers a 20 percent speed boost to address this concern. Full-page caching built into the platform allows pages to load 1-2 seconds faster compared to the 5-10 seconds for non-cached pages. This singular change in improving page responsiveness is made possible by changing the way the application interacts with the browser. This upgrade simply reduces the amount of data that has to be returned from the server to make web pages viewable by using the browser cache to store assets. Even big box stores can benefit from this upgrade because it can handle multiple catalog pages without a slow down. This makes Magento 2 scalable for large stores wanting to greatly increase their online business.
Easier Checkout Pathways
Magento 2 has made the whole online shopping process quicker and more efficient through streamlining the process. Compared to the original process, this upgrade is much more user-friendly for customers, resulting in higher conversions and fewer abandoned carts. The efficient process is made possible by utilizing Magento’s highly customizable platform to redesign the backend checkout process, in addition to the fact that this type of platform requires fewer steps and less customer information. The ease and efficiency alone are what makes most customers return to the site again for future use and online purchases. Prior to checkout, a customer enters their email address and if a match is found, they are offered the option to expedite the whole shopping process by utilizing saved information. Once the checkout is complete, guests can create an account with one simple click on the Thank you page. This ease of creating an account is an added benefit that will make it easier, more convenient, and increase the likelihood that a patron will return to your site.
Easier Maintenance and Upgrades
Magento 2 is a much simpler design that still provides a platform for stable maintenance costs. This ease and flexibility allow business owners to prepare for the future by simplifying succeeding upgrades with the consistent incorporation of all the operational and functional bug fixes as they are released. This creates a fluid platform for business, even as tweaks and changes are being made to enhance and improve the eCommerce experience from both the customer’s standpoint as well as the business owner. This also allows eCommerce businesses to boost sales through increased efficiency. Greater efficiency means an easier more enjoyable experience for the customer every time they visit your site. That’s the type of enjoyment that translates into higher conversions and increased site traffic.
Secure Payment Gateway Integrations
Unlike the previous versions of Magento, version 2 provides more payment gateway integrations. With PayPal, Braintree, and Authorize.net payment gateways, as well as WorldPay and CyberSource, the integration with these two versions produces enhanced security features and maintains the ability to readily comply with PCI standards which may vary by payment method. This is an obvious upgrade over previous versions and their limitations. Robust security features still protect users even with the increase in payment gateway integrations. Solid and reliable security features mean that your business will be prepared to meet the security needs of shoppers, even with increased numbers of payment gateway integrations. This is an invaluable feature for both savvy business owners and customers. Greater security means greater confidence in making worry-free purchases from your site.
Magento 2 is filled with features and benefits that will help any eCommerce business meet the demands of the future in a simple, efficient, and streamlined manner. With a highly responsive mobile platform that allows users to have a seamless user experience regardless of the device they are on, businesses are able to adapt to meet the needs of the customer by enhancing both quality and convenience to the shopping experience for the user.
With speeds that leave previous versions of Magento in the dust, sales volume can continue to rapidly grow by enhancing the efficiency of the whole shopping experience. This speed translates into faster checkout times, and ease when navigating a site, which boosts conversions and diminishes the number of abandoned carts resulting in an increase in completed sales transactions. With enhanced security measures and seamless maintenance upgrades, Magento 2 is the answer for business owners that want to explode their web presence and sales. Magento 2 represents the future wave of eCommerce success.