CHALLENGEHighlighting the Brand
Sexy Hair has grown to be one of the leading global brands in hair styling products. Found in homes and hair salons globally, Sexy Hair needed an e-commerce solution that was an immersive brand and educational experience, for both B2B and B2C audiences. With over 12 different types of hairsprays, it was difficult for consumers to understand the unique features of each product.
- Explosive Mobile Traffic Growth
- Slow Page Load Times
- Matching E-Commerce Experience with Brand
SOLUTIONFeature-Rich E-Commerce Solution
With Magento Enterprise as the core, we worked with Sexy Hair to create a brand experience that engaged stylists, potential customers, and visitors who wanted to learn more about their unique products. With these 3 personas in mind, Forix developed a custom Product Comparison Tool and Product Finder Wizard that helps guide shoppers through product discovery, all while designing a mobile-first user experience.
- Magento Enterprise and Craft CMS Integration
- Custom Comparison Tools
RESULTSSet for Success
Sexy Hair’s new shopping experience creates a clean connection between content and cart. As a unique integration between Craft CMS and Magento Enterprise, Sexy Hair has an omni-channel presence built for customer retention. Sexy Hair now owns a captivating brand experience built for product discovery and conversion flow.