Magento is an open source e-commerce platform. It offers online merchants the power and flexibility to control marketing, search engine optimization (SEO), a flexible shopping cart, and catalog-management tools. More power means a better experience for clients during the shopping experience. How can Magento improve B2B customer experience and land more sales?
Customized User Experience
One of the most powerful tools Magento offers to online merchants is the ability to customize the user’s front-end experience. According to a recent study, 86% of customers will pay more for a better customer service experience. A tailored experience can show particular products to a certain type of customer, a designated location, sort by product type, and more. Offering potential clients a personalized experience eliminates any frustration relating to unavailable products or services and turns clients into repeat customers.
Requisition Lists and Reorders
There is nothing more frustrating than repeating the same action again and again. Magento offers customers the option of requisition lists and saved reorders. Companies that place the same large orders frequently no longer need to enter the order by hand. Magento can take care of everything for customers, from repeating an order to simplifying search parameters. Payment information is securely saved, cutting down on the time it takes to complete an order. In the digital age, speed is everything and shaving minutes off the process can help to seal the deal.
A Mature Digital Experience
The majority of B2B buyers prefer self-serve information and easy online access to vendors for most purchases. Magento offers the digital maturity to give clients exactly what they are searching for: an easy route to purchase. Seventy-five percent of buyers said their digital experience impacted the result of their transactions with a vendor. By displaying a clean and crisp e-commerce opportunity, clients are more likely to complete a transaction.
Magento 2 offers new tools for improved reporting. Four different dashboards can show businesses exactly what they are looking for when it comes to tracking the numbers. Analytics show how many transactions led to a quote versus a complete sale. Tracking individual sales rep statistics allows business owners to view performance and customer relationships. The more data tracked, the better the B2B relationship.
With a powerful e-commerce platform, news will spread to other vendors in the market. A clean and fast user experience will cause happy vendors to spread the word about the ease of transaction. Once the secret is out, new potential clients will be lining up for a quote, and the possibilities will expand. Businesses looking to expand outside the local market should have a strong online presence with testimonials from happy clients to help spread the word.
E-commerce is growing at a rapid pace, and more and more businesses are looking for ease in the shopping experience. Giving clients the digital experience they crave will turn quotes into return customers. At Forix, we understand the need for digital maturity. Talk to our Magento certified experts today to add the power of Magento to your B2B customer experience.