Hybris and Volusion both stand out as major players in the eCommerce world, giving you options of where to host your store. Hybris stands tall in the realm of creating a multichannel experience, while Volusion gives you a lot in the way of balanced control and convenience. Both these platforms have their pros and cons, which can make all the difference in finding the right fit for your business. So, let’s get started on describing the basics to aid your eCommerce journey.
Hybris does a lot of things right for an eCommerce platform, giving you an easy and short setup time, the flexibility to meet changing needs, strong business internationalization, and efficient technology. It’s also suitable for people who want to work in the B2C or B2B market (or both), plus the omnichannel features mean you can meet your customers’ needs, no matter what platform they come to you on. However, Hybris does have a rather high price point compared to other eCommerce platforms, plus there are customer support issues that can make maintaining your store efficiently a hassle.
Volusion is rather easy to use, with built-in education services, responsive onboarding, and customer support – which is available 24/7, a necessity for today’s eCommerce world. You can also count on Volusion to keep your store running up to speed, and the requirement of purchasing an SSL certificate means that your store will have the minimum security you should have. It’s also intuitive to use, but there is a bandwidth fee for when your store passes the set cap, even at top tiers. It also has weaknesses when it comes to mobile website and analysis features.
Which One Is Best for You?
Both Hybris and Volusion start strong with intuitive features and easy setup. However, Hybris is a bit stronger when it comes to customization and implementing newer features – there can even be issues with correctly installing your SSL certificate if you don’t have the web savvy to tweak HTML code. That’s not too big an issue if you have someone on your team or outsourced to work with it, but then you limit your ability to make changes on your own.
Another point in Hybris’ favor is how it handles multichannel implementation – especially in the mobile realm. Multichannel marketing ensures that your customers have a seamless experience across all devices, be it desktop, phone or tablet. Volusion has mobile capabilities, but they only give you a comprehensive experience on phones – leaving anything else your customers may access your site on aside from desktop not functioning as well as it should.
However, both these platforms are weak when it comes to providing you with robust tools and analytics to help you make smart business decisions. Many other eCommerce platforms have marketing capabilities that these two just don’t, so you may want to keep that in mind when making your decision. If that’s not a problem for you, then Hybris or Volusion should suit your needs- get in touch with a Forix digital expert to learn more.