If you run a B2B eCommerce website, you know your buyers have different needs than those who shop at B2C suppliers. Magento is one of the top eCommerce platforms because it’s capable of handling all those unique B2B needs that help you, as a merchant, provide your customers with extensive purchasing options.
One such purchase B2B buyers make that you likely won’t see in B2C commerce is bulk ordering. B2B buyers want to be able to purchase multiple of the same item in one go. Setting up and maintaining an effective process that enables your customers is essential in creating satisfied customers and return purchases. Forix’s Magento ongoing support team can assist you in setting up and maintaining your site.
How Bulk Orders Boost Your Business with Magento Managed Services
Bulk orders enable your website to better meet the needs of your customers in a quick and convenient process. Generally, anything that makes it easier for your buyers to obtain the products they need (no matter the amount) is a positive point in driving conversion rates.
Bulk orders and discounts also contribute to relevant upselling tactics for your customers. Whenever a buyer can get more of what they need from your Magento B2B store at a better value, you’re likely to increase the overall value of your conversions – boosting growth in the process. To find out more about how to boost growth for your site, reach out to a Magento managed support team member at Forix.
Enable Bulk Ordering with Magento Ongoing Support By Your Side
While it may seem obvious, you want to make sure your customers have the option to order in bulk. Depending on your business model, you may set it up so they can select from pre-established batches or even determine the number of products in one purchase on their own. The latter is preferable for meeting your customer’s unique demands, no matter their size.
By default, Magento allows you to set up minimum and maximum order quantities for your products, enabling a basic form of bulk ordering. If you want more customizable options, many different extensions set up bulk ordering and management in one package, giving you multiple tools at your disposal.
Set Up Bulk Discounts
Your buyers will likely have a need for bulk purchases anyway, but you can still make them more appealing to follow through on. Bulk discounts are a major draw of purchasing products en masse, and you’d be remiss to not offer them along with your bulk services.
If you provide custom quotes for your clients, you can implement bulk discounts easily in that stage. With Magento, you can also set your store up to apply bulk discounts automatically through a variety of discount conditions. Like offering bulk ordering, you can complete these processes through both default Magento settings, and additional extensions. If you want to learn more about setting up effective bulk orders, reach out to our Magento managed support team.