CRKT suffered from an outdated eCommerce platform that hampered both internal processes as well as the Customer user experience. Along with an internal rebranding effort, Forix worked with CRKT’s creative, customer service and management team to come up with a new responsive website with an overhauled user experience and automation with product management, fulfillment and customer service.
CRKT, one of the world’s most popular knife companies was suffering from an outdated design that would effectively reflect their new branding efforts. Additionally they lacked the capability on their existing platform to have a truly automated back office integrated with their website.
A branded experience on the front end and automation on the backend was the desired goal for the project. Through a clean, easy to use interface and integration into CRKT’s existing 3rd party platforms Forix would accomplish both.