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A highly curated user experience


SportRx creates high-quality prescription sunglasses for every activity and occasion. They needed a partner who understood their brand inside and out, and could make expert recommendations and implement them to achieve their goals. That’s where we came in.

The Challenge

A modern website and rebranded approach were the biggest items on SportRx’s wish list when they came to us. They had a system that was falling apart on the M1 platform, and a dev team that couldn’t keep up with the front-end and back-end demands, which caused sales to drop drastically post-launch.

The Approach

We truly became an extension of SportRx’s team, flying to San Diego, CA to work onsite for a 2-day workshop. Our team completely re-examined, redid, and simplified the system to fully understand every nuance and product, From this, a holistic strategy was implemented that incorporated both our Magento maintenance and eCommerce optimization services.


  • 25%

    Page load improvement
  • 54%

    Increase in conversions
  • 51%

    Increase in revenue


SportRx began selling custom prescription sports eyewear online in 1996. For years, we felt our website did not represent the level of skill, expertise, and passion we had for serving our customers. When we were finally ready to take the leap, we sought out the best Magento 2 developers to build our new website. We found Forix. After carefully vetting web developers across the country, we knew Forix was the right choice. We tasked them with helping us take our rapidly growing business to the next level. Given the unique and complex needs of offering a custom product, our account garnered the personal attention of Forix’s President. His deep involvement with our account continues to demonstrate his genuine interest in our success. He has shaped his staff to accommodate the demands of our business. With the assembly of an all-star team of UX strategists and CROs (Nic, Erika, Jesse, Ian), we have seen unprecedented success (+50% increase in revenue YOY) and are well on our way to an even brighter future.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­

Featured Growth Stories


    Problem: Poor Search Experience


    Increase In Transactions, YOY

    Client for: 4 Years

    Revenue: 121% increase


    Problem: Poor Online Presence


    Increase In Revenue

    Client for: 3 Years

    Conversion rate: 92% increase

Let’s Grow Together!

1 (800) 818 - 2361